October 2016

Living Simply Brand Identity


Living Simply is an organizational business helping their clients and their client's home become more efficient. In a land of excess, Living Simply's goal is to help their clients minimize, simplify, and streamline their homes and their schedules, believing less is more. By partnering with grassroots non-profit organizations, unneeded items are donated to help support people in need in local communities. Living Simply understands that living with less leads to a more focused, free, and peaceful life. Their target audience are successful, perhaps overworked, professionals (mid-thirties and up) who feel overwhelmed when it comes to organizing their homes and personal schedules. The Living Simply brand conveys the following:

  • Minimalistic
  • Efficient
  • Stress-free
  • Simple
  • Sophisticated
  • Clean
  • Classic