Christmas at Eastside
Branding • print
Every year, Eastside Christian Church celebrates Christmas with an exciting visual experience and music performance. The target market is young families looking for a memorable way to celebrate the season. The performance sought to give a fresh and modern twist on the classic Christmas story. Therefore, the branding was fresh, modern and clean. Rather than the classic red and green color palette, we went with a teal, silver, and gold palette that carried through the lobby decor and performance. The geometric snowflake icon and clean typography further convey this modern Christmas experience. The brand was carried out throughout various marketing pieces such as invitations, mass mailers, door hangers, gift boxes, bus bench ads, apparel, and a website.
Designed as an employee of Eastside Christian Church