Why the name Humble Design Studio?

When I first started dreaming about opening a graphic design studio in summer 2016, I kept coming back to this idea:


To me, that meant being grateful for the creativity God’s given me and being grateful for each client who chooses to do business with me. It meant going above and beyond because at the end of the day, it's people who truly matter. It meant laying the foundation of the client/designer relationship on trust. The last thing I wanted is for my client interactions to feel "sales-y" – like I'm just trying to land my next paycheck.


But trying to come up with a name that embodied my business values was tricky. Nothing felt just right. As I was driving one day, a Tim McGraw song came on the radio called Humble and Kind. I'd heard it dozens of times, but the message of the song stuck out to me that day. It’s all about staying grounded and humble even if you become successful. And the name popped into my head: Humble Design Studio. It was finally something I resonated with.

I figured the Bible probably had a thing or two to say about humility so I found this verse:

Don’t do anything from selfish ambition or from a cheap desire to boast, but be humble towards one another, always considering others better than yourselves. And look out for one another’s interests, not just your own.
— Philippians 2:3-4

I liked the idea of always keeping the interests of our clients at the forefront of my business. If a client walks away from a project with a bad taste in their mouth, it doesn't matter if I thought the design work was great. What matters is our clients walking away loving our work and feeling like they had space to contribute their opinions. When a client disagrees with a designer, it's tempting for designers to think: “Well, I think this looks great and I’m the professional here so you can take your opinion and…” Instead, I’d like to design with this philosophy:

Don't be eye candy, be soul food.

This means our design work will always have a “why” behind it. It won’t just be aesthetically beautiful, it’ll be true to the dreams and desires of our clients. Each decision will be well thought out. If a client isn’t happy with a part of the design, say, the color choice for example, we’ll explain why we chose that color. If the client still isn’t feeling it, we’ll try something else. Even if I think the design is perfect, I'm willing to "humble myself" for the interests of our clients.

When all is said and done, I hope our clients walk away ecstatic about their design project knowing their opinions were valued.

How do you show your clients/customers they matter? I’d love to hear about the ways you go the extra mile to make people feel valued.