What's your website missing?
Your website is your digital handshake. It’s a way for potential clients/customers to get to know you, what you offer, and why they should do business with you. It has the power to convert the curious into committed. It also has the power to create the wrong first impression. Is your site the best representation of your business? Check to see if you’re missing any of these key elements:
01 | What you do and who you do it for
There are a variety of reasons why someone might land on your website. But most of the time, they’re curious about what you do and who you do it for. This should be one of the very first pieces of text someone reads when they land on your site. It should also be written in one clear and concise statement.
Example 01 // Wedding photography business: We are a team of videographers on a common mission to capture your unique love story.
Example 02 // Yoga studio: We offer a variety of yoga classes taught by certified instructors for all skill levels.
Example 03 // Therapist: Counseling services for veterans, active military, and their families
02 | Who you are
Putting a face behind a business can help captivate a potential client/customer and form an emotional connection. This is a chance to let your unique personality shine! It could look like a photo and short bio on your contact page or sidebar or even a “get to know the team” page. Bios should be short and sweet (we’re talking 1 - 8 sentences). If you’d like to expand on your bio, do it in a blog post so those interested can find out more.
03 | Your pricing
I don’t know about you, but when I’m at a store and something doesn’t have a price tag, I’m probably not going to take the time to walk around looking for a sales representative or one of those price scanners. Unless it’s something I know I have to have, it’s just not worth the effort.
You can lose potential clients/customers by not having your price (or price ranges) listed anywhere. While you might think that stating your prices could turn away potential business, they’re going to have to find out your prices at some point. So why not save yourself the extra email or phone call and state your prices on your website?
04 | Endorsements, recommendations, and/or stories
Recommendations go so much further than self promotion alone. They provide validity for your business and create trust. This could look like logos for companies you’ve done business with, client testimonials, or written and/or video stories.
Don’t have any recommendations yet? One way to get started is by giving away your products or services at a discounted rate or for free. Then ask those clients/customers for a testimonial. While this isn’t ideal, you have to get started somewhere! And essentially you’re trading the value that testimonial will have for your business in return for your products/services.
If you found this helpful, I’d love to know in the comments below! Or if you have any other website tips to share, I’d love to hear them.