My hope is that this post is helpful for anyone in the non-profit industry to learn how to develop an attractive, appropriate, and personalized color palette that helps you reach your target market.Read More
I love coming alongside churches to improve their brand aesthetic, create attractive marketing materials, and design updated, on-trend websites. It’s a passion of mine to see churches stay relevant and thrive in today’s visually-focused world.
Here are some best practice tips for how to (1) find, (2) hire, and (3) work with a freelance graphic designer.Read More
If you crave more consistency in your brand – to have a more cohesive look throughout your website, social media feeds, and other marketing materials – you probably need a brand style guide.
Today, I’m answering these key questions:
What exactly is a brand style guide?
Why will it help?
And what does it include?
Great design has the ability to set your business up for success. It positions you as top-tear in your industry and proves that you take your business seriously. When I was in design school, some of our projects required us to take existing businesses and update their branding. We’d re-design their logo, their website, and their business collateral.Read More
If you’ve ever google image searched for a particular photo and cringed at the results, you know quality stock photos are hard to come by. Yet, they are so important for setting the tone of your brand, especially if you don’t have the resources to hire a professional photographer.Read More