With 9 months to get ready, I starting thinking early on about how best to prep my business for maternity leave. I wanted to ensure I wasn’t leaving existing clients high & dry while also continuing to attract new clients and book projects for when I return.Read More
Maybe you’re just starting to think about launching a new business. Or maybe you’ve been in business a while and can relate to some of my experiences. Either way, I hope my learnings inspire and motivate you to keep going!Read More
Your website is your digital handshake. It’s a way for potential clients/customers to get to know you, what you offer, and why they should do business with you. It has the power to convert the curious into committed. It also has the power to create the wrong first impression. Is your site the best representation of your business?Read More
According to this national report, email has an average return on investment of $38 for each $1 spent and email has a higher conversion rate than social media and search engines combined.So taking time to carefully and thoughtfully design your emails is well worth the investment. Here are five tips to help you design your next email.Read More
Bad graphic design is like wearing your pajamas to a business meeting. You’d never do something like that, right? How about wearing a white dress to a wedding? Yeah, probably not a great idea. But when it comes to the way you “dress” your business or organization - the visual aesthetics of your website, logo, advertising, etc. - most settle for mediocre design at best.Read More
School is out, the weather is warming up, and the heavenly smell of grills has returned. Summer feels like the right time to ditch routine for a little while and try new things.Read More
My hope is that this post is helpful for anyone in the non-profit industry to learn how to develop an attractive, appropriate, and personalized color palette that helps you reach your target market.Read More
Today I’m going help you work through this decision by weighing the pro’s and con’s of each option. Ultimately, I hope you choose the option that you think is the best fit for where you’re at in your business journey. There are so many things to think about when starting a business, but your branding really should be one of the first things you invest in.Read More
At some point as a business owner, you're faced with choosing a font for your business. Whether it’s for your logo, business card, website, or social media graphics, you have to decide between literally tens of thousands of potential font choices. You want the font to feel unique to your brand (i.e. not a standard one that’s already installed on your computer). But a quick search comes up with hundreds of choices from hundreds of websites - many of which are fairly similar.Read More
Once you know your business name, it can be tempting to jump right into creating a logo. But a logo is only as effective as the message it communicates to your target client/customer. Every design decision needs to be well thought-through.Read More
Welcome to the first post of my Color Palette by Industry blog series! In this bi-weekly series, I'll be creating color palettes inspired by specific industries. Today, I'm kicking it off with the food and beverage industry. My hope is that this would serve as inspiration for anyone in this industry as well as show how to develop a unique and strategic color palette for your brand.Read More
If you crave more consistency in your brand – to have a more cohesive look throughout your website, social media feeds, and other marketing materials – you probably need a brand style guide.
Today, I’m answering these key questions:
What exactly is a brand style guide?
Why will it help?
And what does it include?
Great design has the ability to set your business up for success. It positions you as top-tear in your industry and proves that you take your business seriously. When I was in design school, some of our projects required us to take existing businesses and update their branding. We’d re-design their logo, their website, and their business collateral.Read More
If you’ve ever google image searched for a particular photo and cringed at the results, you know quality stock photos are hard to come by. Yet, they are so important for setting the tone of your brand, especially if you don’t have the resources to hire a professional photographer.Read More
You have a great product or service. You are passionate about your business and can’t wait to share it with the world. But you might be missing a key component to success: a solid brand identity.Read More
I liked the idea of always keeping the interest of our clients at the forefront of my business. Too often, I think we designers are tempted to tell a client who disagrees with us: “Well, I think it looks great and I’m the professional here so you can take your opinion and…” Instead, I’d like to design with this philosophy...Read More
You know it’s time to hire a professional graphic designer, but finding one can be totally overwhelming. Questions begin to arise: How expensive is this going to be? Will they deliver what I need on time? Will my investment be worth it? What if I don’t like the design?Read More