Color Palette Inspiration by Industry: Non-Profit
Welcome to the third post in the Color Palette by Industry blog series! Every other week I'm creating color palettes based on niches within a specific industry. If you missed the previous posts on the food and beverage, fitness, or fashion industries, make sure to check them out!
My hope is that this post is helpful for anyone in the non-profit industry to learn how to develop an attractive, appropriate, and personalized color palette that helps you reach your target market.
Each palette is created through the use of a moodboard (a collection of imagery that has the look and feel you want your business to embody). I use these images as a jumping off point to create palettes that feel cohesive with the overall look and feel of the organization.
Moodboards can be created with Pinterest, or if you're feeling crafty, cut and paste from your favorite magazines! When looking for imagery, look for patterns, color tones, emotions and objects that remind you of your organization.
Being strategic with your color choice and consistent with your use of that color will help create an attractive, familiar, recognizable brand.
This color palette would be ideal for a vibrant, youthful church seeking to attract young families.
Because most dog rescuers are female, this color palette is cute and feminine. The black and white also makes a bold statement.
Wildlife Conservation Organization
This color palette is bright and fun, but also reflects colors found in nature.
World Hunger Organization
This color palette focuses on two main colors: blue and marigold. The other colors in this palette are more subdued. The palette suggests being a ray of hope in a world that's in pain.