Color Palette Inspiration by Industry: Fashion
Welcome to the third post in the Color Palette by Industry blog series! Every other week I'm creating color palettes based on niches within a specific industry. If you missed the previous posts on the food and beverage or fitness industries, make sure to check them out!
My hope is that this post is helpful for anyone starting a fashion-related business to learn how to develop an attractive, appropriate, and personalized color palette that helps you reach your target market.
Each palette is created through the use of a moodboard (a collection of imagery that has the look and feel you want your business to embody). I use these images as a jumping off point to create palettes that feel cohesive with the overall look and feel of the business.
Moodboards can be created with Pinterest, or if you're feeling crafty, cut and paste from your favorite magazines! When looking for imagery, look for patterns, color tones, emotions and objects that remind you of your business.
Being strategic with your color choice and consistent with your use of that color will help create an attractive, familiar, recognizable brand.
Urban Fashion Blog
To keep things chic and urban, this color palette features darker color tones. The black, grey, white, gold, and burgundy are classic and luxurious The blue and army green can be used to mix things up and still have that urban feel. However, I imagine the main colors for this blog would be the more classic ones.
With a women's fashion boutique, you can go very feminine since you're catering to an all female audience. For this palette, I didn't want to go too bright, but I did want that fresh, feminine feel. Sometimes bright colors go in and out of style so keeping your brand colors on the neutral side can help them not feel outdated in a few years.
Men's Clothing Line
For this men's clothing line, I went with all neutral tones. This palette definitely has a classic, manly feel. It represents the colors of the clothing itself.
Kid's Clothing Line
Kids brands can often be too over-the-top colorful. They use bright colors to attract kids. However, the real target audience for kids clothes are moms. So for this palette, I definitely went colorful, but not overly bright or cliche.