How to design a promotional email

How to design a promotional email.jpg

You’ve probably already heard about how important building an email list is for your business or organization. It’s one of the best ways to connect with your audience and share about new products/services, sales, or special events. According to this national report, email has an average return on investment of $38 for each $1 spent and email has a higher conversion rate than social media and search engines combined.

So taking time to carefully and thoughtfully design your emails is well worth the investment. Here are five tips to help you design your next email.

01 | Use Mailchimp, Constant Contact, or an equivalent email marketing tool

These email marketing tools make it easy to store your email lists, design emails, and schedule them to send out at specific times. There are many different platforms out there, but MailChimp is my personal favorite. Their interface is simple and easy to use. They also have nice pre-built templates that you can customize to fit your brand.

02 | Focus your message

Communicate one, clear message per email. If you have multiple messages to communicate, consider separating them into a sequence of emails. This ensures your readers remain engaged on what’s most important and you don’t lose their attention.

03 | Choose the right design tool

To help your message stand out, insert imagery and/or graphics in each of your emails. I like to create the graphics in InDesign, export them as jpg's, and upload them to MailChimp. Remember that many people will be viewing your email on their mobile device, so keep your graphics simple and clear.

GIFs are becoming more and more popular and are a great way to grab your reader’s attention. They can be created with Photoshop - just follow this simple YouTube tutorial. 

Need some design inspiration? Check out

04 | Add your branding and business information

Add your logo to the top email header and your social media links in the footer. You can think of an email like a mini website. Add links in the header to different pages on your website and have important information listed like your phone number, address, or business hours.

05 | Always have a call to action

What do you want readers to do after they read your email? Shop on your website? Read more about your services? RSVP to an event? Add an obvious button to your emails to ensure your readers know what next steps they can take.

If this was helpful or if you have any questions about email design, let me know in the comments below and I’d love to get back with you!

Here are just a few emails to get you inspired!