How graphic design drives sales and growth
I am so excited to release this FREE 18-page workbook with all my best graphic design tips and tricks specifically for the small business owner (although these tips apply to non-profits too!). Yes, I’m asking for your email address in return. I know, I know. BUT, you’ll then receive helpful graphic design tips from me straight to your inbox - no spammy sales pitches, no flooding your inbox, and you can unsubscribe at any time.
But first, I want to share with you exactly how graphic design can grow your business. Then you can follow the workbook for a step-by-step guide.
Bad graphic design is like wearing your pajamas to a business meeting. You’d never do something like that, right? How about wearing a white dress to a wedding? Yeah, probably not a great idea. But when it comes to the way you “dress” your business or organization - the visual aesthetics of your website, logo, advertising, etc. - most settle for mediocre design at best.
Often it’s budget constraints that have people designing graphics with no prior experience. Sometimes it’s a belief that the aesthetics of your business won’t affect your bottom line.
But you can do better, friend! I can tell because you decided to click on this post. And let me tell you..it’ll pay off for you in the long run.
If you want to stand out from the pack, attract your target market, and develop trust in your brand, well-designed graphics can give you the edge you’re looking for.
Here’s how graphic design drives sales and growth:
Attracts your target market
Graphic design has the power to attract your ideal client/customer. You know, the one who tells all their friends about your business or organization. And since word-of-mouth is the best advertising, you definitely want to attract these people!
When designing the visuals for your business, always keep your target market at the forefront of your mind. Steer clear of choosing certain colors or fonts just because you like them. Instead, ask yourself if it would catch the eye of your ideal customer.
Once you’ve developed a brand aesthetic that reaches these people, watch and wait. If you build it, they’ll come. They’ll want to identify themselves with your brand because it speaks to who they are as a person.
In marketing terms, this is called creating a tribe. People identify with brands as a form of self expression. Someone who loves running will post about their brand new Nike shoes on Instagram because they want to be associated with the brand and the status that comes with owning Nikes. Attracting these people will be great word-of-mouth marketing for your business.
Having a consistent look across all your marketing platforms shows your business is focused. A focused business knows what they do, why they do it, and how they’re different from their competitors.
When you know who you are, others will begin to recognize you for those qualities as well. Consistency with your visual elements, especially when they’re attracting your target market, sends the right message to potential clients/customers.
Consistency is especially important on social media. Feeds consistent in color tone, typography, profile images, etc. will not only look better than disjointed feeds, they'll begin to feel familiar and recognizable.
Positions you at the top of your industry
When you take your business seriously, others will take you seriously too. A well-designed website, logo, social media feed, and e-newsletter communicates to potential clients/customers that you are a top-tear business.
This is often the first impression someone has of you before they visit your business or meet you in person. On the other hand, if a potential client/customer comes across your website that was designed 10 years ago, you risk being seen as outdated or unprofessional.
I hear horror stories about people ordering clothes they found on Pinterest only to receive them (sometimes a month later) and they look nothing like the picture. Looking back, they usually say something like, “Yeah…I probably should have known from the sketchy-looking website.”
Don’t be the sketchy-looking website. On the other hand, nobody feels hesitant to order clothes from the Nordstrom website. Nordstrom’s commitment to high-end clothing and great customer service extends from their in-store experience to their website experience.
“If a brand looks like a duck and swims like a dog, people will distrust it.”
- The Brand Gap by Marty Neumeir
I love that quote because it’s so true. Although the Pinterest clothes look adorable in the photos, a sketchy website is a major red flag. If you want to be trusted, make sure your business looks trustworthy.
Now it’s time to take the next step and download my FREE workbook that takes you step-by-step through the process of designing a brand!