School is out, the weather is warming up, and the heavenly smell of grills has returned. Summer feels like the right time to ditch routine for a little while and try new things.Read More
As a business owner, it’s important to find partners you trust. Whether it’s someone to do your taxes, a social media manager, or a vendor to manufacture your product, finding people you can depend on seriously decreases your stress level.Read More
Today I’m going help you work through this decision by weighing the pro’s and con’s of each option. Ultimately, I hope you choose the option that you think is the best fit for where you’re at in your business journey. There are so many things to think about when starting a business, but your branding really should be one of the first things you invest in.Read More
At some point as a business owner, you're faced with choosing a font for your business. Whether it’s for your logo, business card, website, or social media graphics, you have to decide between literally tens of thousands of potential font choices. You want the font to feel unique to your brand (i.e. not a standard one that’s already installed on your computer). But a quick search comes up with hundreds of choices from hundreds of websites - many of which are fairly similar.Read More
Once you know your business name, it can be tempting to jump right into creating a logo. But a logo is only as effective as the message it communicates to your target client/customer. Every design decision needs to be well thought-through.Read More
If you crave more consistency in your brand – to have a more cohesive look throughout your website, social media feeds, and other marketing materials – you probably need a brand style guide.
Today, I’m answering these key questions:
What exactly is a brand style guide?
Why will it help?
And what does it include?
The first website I ever designed was a complete disaster. It was for my grandma’s women’s clothing boutique so luckily she still loves me regardless. I had played around with Wordpress and was excited to try my hand at web design. “How hard could it be?” I thought.Read More