Today I’m going help you work through this decision by weighing the pro’s and con’s of each option. Ultimately, I hope you choose the option that you think is the best fit for where you’re at in your business journey. There are so many things to think about when starting a business, but your branding really should be one of the first things you invest in.
At some point as a business owner, you're faced with choosing a font for your business. Whether it’s for your logo, business card, website, or social media graphics, you have to decide between literally tens of thousands of potential font choices. You want the font to feel unique to your brand (i.e. not a standard one that’s already installed on your computer). But a quick search comes up with hundreds of choices from hundreds of websites - many of which are fairly similar.
Welcome to my second post in the Color Palette by Industry blog series! Every other week I'm creating color palettes based on niches within a specific industry. My hope is that this post is helpful for anyone starting a fitness-related business to learn how to develop an attractive, appropriate, and personalized color palette that helps you reach your target market.
Welcome to the first post of my Color Palette by Industry blog series! In this bi-weekly series, I'll be creating color palettes inspired by specific industries. Today, I'm kicking it off with the food and beverage industry. My hope is that this would serve as inspiration for anyone in this industry as well as show how to develop a unique and strategic color palette for your brand.
I love coming alongside churches to improve their brand aesthetic, create attractive marketing materials, and design updated, on-trend websites. It’s a passion of mine to see churches stay relevant and thrive in today’s visually-focused world.
Here are some best practice tips for how to (1) find, (2) hire, and (3) work with a freelance graphic designer.
If you crave more consistency in your brand – to have a more cohesive look throughout your website, social media feeds, and other marketing materials – you probably need a brand style guide.
Today, I’m answering these key questions:
What exactly is a brand style guide?
Why will it help?
And what does it include?
As an avid blog reader, I know the value blogs have added to my life personally. Now as a blog writer, I’ve discovered the opportunity blogs have to increase my business, give back to the online community that has meant so much to me, and use my english minor!
Today, I’m sharing five reasons why starting a blog has the power to increase your business revenue.
Great design has the ability to set your business up for success. It positions you as top-tear in your industry and proves that you take your business seriously. When I was in design school, some of our projects required us to take existing businesses and update their branding. We’d re-design their logo, their website, and their business collateral.
I liked the idea of always keeping the interest of our clients at the forefront of my business. Too often, I think we designers are tempted to tell a client who disagrees with us: “Well, I think it looks great and I’m the professional here so you can take your opinion and…” Instead, I’d like to design with this philosophy...